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Notes on branding, web and growth

Practical guidance for building a brand people trust — written for business owners, not designers.

Web Development

5 signs your website is costing you customers

Slow load times and unclear calls to action quietly turn ad traffic away. Here's what to check first.

6 min read
Logo Design

How to know if your logo is actually working

A logo isn't just "nice to look at" — it needs to work at 16 pixels and on a shopfront sign. A simple checklist.

5 min read
Branding

Brand guidelines: what small businesses actually need

You don't need a 60-page brand book. Here's the minimum every growing business should have in writing.

7 min read
Social Media

How often should a small business actually post?

Consistency beats volume. A realistic posting cadence for businesses without a full marketing team.

4 min read
Pricing

Bundle vs. à la carte: which pricing model saves you more

A look at when it makes sense to bundle logo, branding, website and social — and when it doesn't.

5 min read
Working globally

Designing for the USA, UK, UAE, Australia and Europe

What actually changes about a brand or website depending on which market it's built for.

6 min read

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