People are already searching Google for the products and services your business provides. Google Ads allows your business to appear in front of those potential customers at the right time.
At Logosters, we manage Google Ads and PPC campaigns from setup to ongoing optimization. We research the right keywords, create compelling ads, set up targeting and conversion tracking, monitor your campaigns, and continuously optimize your advertising based on performance.
Whether your goal is to generate leads, increase website traffic, receive phone calls, or drive online sales, we build campaigns around your business objectives.
Google Search campaigns can reach people actively searching for your products or services, while Performance Max can reach customers across Google's wider advertising inventory, including Search, YouTube, Display, Discover, Gmail, and Maps.
PPC stands for Pay-Per-Click. It is an online advertising model where you pay when someone interacts with your advertisement, such as clicking on a Search ad. For example, if you own a web design company and someone searches for "website design company," your business can appear as a paid result above or around the organic search results. You control your advertising budget, while we manage the campaigns, targeting, ads, keywords, and optimization. Google Ads also provides different campaign types for different goals, including Search, Display, Video, Shopping, and Performance Max.
Google Search Ads
We create campaigns that target people actively searching for your products or services. Our Search campaign management includes:
Keyword research
Search intent analysis
Campaign structure
Ad group creation
Responsive Search Ads
Ad headlines
Ad descriptions
Ad assets
Location targeting
Device targeting
Keyword match types
Negative keywords
Bid strategy
Budget management
Search term monitoring
Ongoing optimization
Search campaigns are particularly useful for businesses looking to generate leads, sales, calls, or website traffic from people actively searching for what they offer.
Google Display Ads
Display advertising allows your business to reach potential customers while they browse websites and apps across Google's advertising network. We can manage:
Display campaign setup
Audience targeting
Remarketing
Image ad setup
Responsive Display Ads
Ad copy
Creative recommendations
Placement monitoring
Performance optimization
Display campaigns can help businesses increase awareness, reach new audiences, and bring previous website visitors back to the business.
Google Performance Max
Performance Max allows advertisers to reach customers across multiple Google channels through a single campaign. Depending on the campaign and available inventory, ads can appear across Google Search, YouTube, Display, Discover, Gmail, Google Maps, and Shopping. We can manage:
Campaign setup
Conversion goals
Audience signals
Creative assets
Product feeds where applicable
Budget allocation
Asset optimization
Performance monitoring
Conversion optimization
Google describes Performance Max as a goal-based campaign type designed to optimize toward conversions or conversion value using Google's automated bidding and AI systems.
Google Shopping Ads
For eCommerce businesses, Google Shopping can showcase products directly in Google's shopping experiences. Shopping ads can display information such as the product image, product title, price, store name, and product information. This gives potential customers important product information before they click. Our Shopping support can include:
Merchant Center setup assistance
Product feed setup
Product feed review
Product organization
Product data optimization
Shopping campaign setup
Performance Max for retail
Product performance monitoring
Campaign optimization
Keyword Research
Choosing the right keywords is one of the most important parts of a PPC campaign. We research:
High-intent keywords
Commercial keywords
Product keywords
Service keywords
Long-tail keywords
Location-based keywords
Competitor keywords
Negative keywords
Search intent
We focus on finding searches that are relevant to your business rather than simply targeting the highest search volume.
Ad Copy & Creative
Your advertisement needs to give people a reason to click. We create and optimize:
Headlines
Descriptions
Calls to action
Sitelinks
Callouts
Structured snippets
Promotional messaging
Display ad assets
Product-focused messaging
Google's responsive ad formats can combine different headlines, descriptions, images, and other assets to create ad variations.
Conversion Tracking
Getting clicks is only part of the job. We also want to understand what happens after someone clicks your advertisement. Depending on your website and campaign, we can help set up tracking for:
Form submissions
Phone calls
Purchases
Add-to-cart actions
Bookings
Sign-ups
Contact requests
Other important website actions
This allows campaign performance to be measured against meaningful business actions rather than clicks alone.
Landing Page Recommendations
A good advertisement needs a relevant landing page. We review your landing pages and provide recommendations around:
Page relevance
Content
Calls to action
Contact forms
Mobile experience
Page structure
User experience
Conversion opportunities
If your website requires major landing page design or development, that can be provided separately through Logosters.
Campaign Monitoring & Optimization
Launching an ad campaign is not the end of the process. We continuously monitor relevant campaign data and make adjustments such as:
Keyword optimization
Negative keyword additions
Bid adjustments
Budget adjustments
Ad testing
Audience optimization
Location adjustments
Search term analysis
Underperforming campaign adjustments
Landing page recommendations
Conversion optimization
The goal is to keep improving the campaign based on actual performance data.
What Is NOT Included?
Your Google Ads management fee and advertising budget are separate. For example: Logosters Management Fee: $499/month. Google Advertising Budget: Paid directly to Google. Your advertising budget determines how much you spend on actual ads. Google Ads allows advertisers to set an average daily budget and change it when needed. Other third-party costs, premium software, creative production beyond the package scope, and major website/landing-page development are not included unless specifically stated in your proposal.
What Do We Measure?
Depending on your campaign goals, we can monitor:
Impressions
Clicks
Click-through rate
Cost per click
Conversions
Conversion rate
Cost per conversion
Advertising spend
Conversion value
Return on ad spend
Search terms
Ad performance
Campaign performance
Google provides reporting across campaign types and uses different interaction metrics depending on the ad format - for example, clicks for Search and Shopping, and views or engagements for video campaigns.
Who Is Google Ads Management For?
Our PPC services are suitable for:
Small businesses
Local businesses
Startups
Service businesses
eCommerce stores
Online retailers
Professional services
Real estate businesses
Agencies
Restaurants
Clinics
SaaS businesses
B2B companies
Product brands
Established businesses
How it works
Our Google Ads process
1
Business & Goal Analysis
We first understand your business, customers, products/services, locations, competitors, and advertising goals.
2
Keyword Research
We identify relevant search terms and determine which keywords are appropriate for your campaign.
3
Campaign Setup
We structure your campaigns, ad groups, targeting, budgets, bidding, and conversion goals.
4
Ad Creation
We create relevant ad copy and assets designed around your target audience.
5
Tracking Setup
We configure appropriate conversion tracking so important customer actions can be measured.
6
Launch
Once everything is reviewed, your campaigns are launched.
7
Monitor & Optimize
We continuously review campaign performance and make data-based adjustments.
8
Report & Improve
You receive regular reports showing important campaign metrics and the work completed.
Pricing
PPC packages
Your Google Ads management fee and advertising budget are separate.
Starter PPC
$499/ Month
A practical option for small businesses that want to start advertising on Google.
Google Ads account review/setup
Campaign strategy
Keyword research
Up to 2 campaigns
Up to 50 target keywords
Search campaign setup
Responsive Search Ads
Ad copywriting
Ad assets
Negative keyword research
Location targeting
Basic audience targeting
Conversion tracking setup
Basic landing page review
Weekly campaign monitoring
Campaign optimization
Monthly performance report
Monthly strategy recommendations
Best for: Small businesses, local businesses, service providers, and businesses starting with Google Ads.
From keyword research and campaign setup to monitoring, optimization, and reporting, we manage the campaign for you.
Strategy Before Spending
We research your business and target audience before deciding how your campaigns should be structured.
Ongoing Optimization
We don't simply launch your ads and leave them running. Campaigns are monitored and adjusted based on performance.
Clear Reporting
You'll know where your advertising budget is going and how your campaigns are performing.
Business-Focused Advertising
We focus on meaningful actions such as leads, calls, purchases, and other conversions - not just getting clicks.
FAQ
Frequently asked questions
What is Google PPC?
PPC, or Pay-Per-Click advertising, is a form of online advertising where you pay based on interactions such as clicks. Google Ads is one of the most widely used PPC advertising platforms.
Do I have to pay Google separately?
Yes. Your Logosters management fee covers our service. Your actual advertising budget is paid separately to Google.
How much should I spend on Google Ads?
There is no universal advertising budget. The right budget depends on your industry, location, competition, average customer value, campaign goals, and expected conversion costs. We can recommend a starting budget after reviewing your business.
Can you manage Google Shopping Ads?
Yes. Shopping campaigns and Performance Max campaigns with product feeds can be used for eligible eCommerce businesses.
Can you run ads for local businesses?
Yes. We can target specific cities, regions, or service areas depending on your business and campaign objectives.
Can you manage existing Google Ads campaigns?
Yes. We can audit an existing account and take over ongoing campaign management.
Can you guarantee leads or sales?
No. Advertising performance depends on your market, offer, pricing, website, competition, budget, demand, and many other factors. We focus on campaign management, testing, tracking, and optimization rather than guaranteeing a specific number of leads or sales.
How quickly can Google Ads produce results?
Ads can begin generating traffic soon after campaigns are approved and launched, but profitable and consistent performance generally requires ongoing monitoring, testing, and optimization. Early campaign data should be used to improve the account rather than treating the initial results as a guaranteed long-term outcome.
Ready to Reach More Customers on Google?
Your potential customers are already searching for what you offer. Let Logosters put your business in front of the right audience with professionally managed Google Ads campaigns.
